HEALTH:FURTHER 2016 PRESENTER
Behavioral Technologist /
Bob Gold is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the growing field of digital to human persuasion and motivation. Bob applies his methodologies and techniques to help create a more sustainable healthcare infrastructure for hospitals, health systems, physician group practices, and insurers as more patients need to be treated and engaged within their day-to-day lifestyle. Bob is especially focused on remote care coordination (pre/post discharge) and telehealth, with growing success in the management both of chronic conditions and episodic pre and post-discharge management, and identifying and taking advantage of opportunities for transitional care reimbursement opportunities associated with the exchange of this information.
Bob focuses his energy on recrafting clinical care plans into behaviorally-based remote care coordination and telehealth patient engagement protocols to produce better outcomes, and evidence based data sets and increase compliance; with the emphasis on the delivery of dynamic content to support approved protocols with a more personalized, disciplined, and nurturing experience within the framework of a person’s lifestyle and typical day.
• Behavioral Technologist, GoMo Health; a cloud based solution provider in the area of remote care coordination, tele-health, population health, and member services
• Started, grew, and sold two technology companies focused on simplifying and presenting complex financial data in a way that consumers and professionals can understand better in order to make real-time trading decisions and actions
• Won two TV Emmy Awards for animation design (Rosie O’Donnell Show)
• Took NASA astronaut behavioral and physical environmental user experience strategies to digital consumer experiences/applications
• Brought leading university behavioral psychology research techniques to real world technology implementations
• Helped save a historic farming town by buying unused land and opening, operating organic farm in order to have a community supported agriculture program; preserved via Green Acres Program