HEALTH:FURTHER 2016 KEYNOTE SPEAKER
Geoffrey Betrus | Sr. Director Retail Health & Shopper | Johnson & Johnson
Geoffrey Betrus has a 24 year career with Johnson & Johnson and is currently leading the Consumer Shopper Solutions Team, which includes; Retail Health & Wellness , Shopper Design and Shopper Marketing efforts. He is part of a enterprise leadership team that is shaping health and wellness initiatives that will position J&J and customers to succeed in the rapidly changing healthcare environment.
He began his journey with J&J in 1992 with McNeil Consumer Products and has held numerous positions of increasing responsibility over the years. His cross functional experience includes; customer leadership, shopper marketing, category management, and sales strategy. Geoff has a broad understanding of customer strategy and retail activation, with in-depth knowledge of the HBA business model, across OTC , Personal care and Beauty.