HEALTH:FURTHER 2018 | CONSUMERIZING THE HEALTHCARE EXPERIENCE
AUGUST 29, 9AM-12PM; MUSIC CITY CENTER, EXHIBIT HALL A
- Society today is connected unlike never before, with access to services, consumables and information at the fingertips of more than 260 million Americans who own and use a smartphone with internet access. The opportunities for marketing, commerce and medicine are endless through the many channels this connectivity provides, and the data it creates. The Consumerizing Healthcare Track at Health:Further will explore how technology and the patient experience are forever changing and reinventing how we seek care, treatment, and health. We will discuss how to leverage global media regulations and customer data, capitalize on artificial intelligence and machine learning, launch new services, and collaborate with otherwise strange partners to save a community.
Some of the sessions at the Consumerizing the Healthcare Experience Track:
What is AI and why does it matter for healthcare? What is real, what’s hype, and what are the applications?
Are you interested in learning more about Apple’s recent announcement to bring health records to your iPhone? Would you like to hear more about the Administration’s recent focus on interoperability including the ‘My HealthEData’ and Medicare Blue Button 2.0 initiatives? This session will discuss the CAIRN Alliance and what it’s doing to consumerize healthcare at the national level.
We all want personalized experiences, but we don’t want brands to overstep their bounds. How do we square this? We’ll discuss the solutions that lie in data unification, audience intelligence and personalization in order to scale your business over the coming 18 months.
Scroll down for the full agenda!
This Year’s Speakers and Agenda
9:00-9:05am: Opening Remarks
Scott Monty, CEO & Co-Managing Partner, Brain+Trust Partners
9:05-9:25am: How AI Will Change Healthcare Forever
Christopher Penn, Chief Innovator, Brain+Trust Insights
What is AI and why does it matter for healthcare? What is real, what’s hype, and what are the applications? In this talk, Christopher Penn will define AI, explain why it matters to healthcare, give a series of applications and case studies, and briefly look at leading AI systems.
9:25-9:55am: Leveraging Data to Save Patients and Their Communities: The Smart Justice Initiative
Neil Smiley, CEO, Loopback Analytics; Tim Hayden, President & Co-Managing Partner, Brain+Trust Partners
A discussion on a real-time exchange of patient care information that leverages a data exchange platform designed for Smart Justice patients to provide a secure structure to share information that can stabilize patients quickly and efficiently. Learn how Loopback Analytics and other partners coordinate the care of emergency room patients with mental health providers in real time to improve outcomes and chronic care management for individuals and avoids the social costs of incarceration when they should be treated for mental illness. An entire community, perhaps an entire state could be saved through such collaboration and responsible sharing of such data.
9:55-10:20am: Wearables & Wellness: The Patient is Now In Control
Bryan Menell, CEO, Verimos; Tim Hayden, President & Co-Managing Partner, Brain+Trust Partners
A discussion on how consumerism is fueling patients to take ownership of their wellness and health. Emotional resiliency can teach company teams how to avoid stress and focus on the key matters of business success, while wearable technologies may provide everyone from healthcare payers and providers to consumer brands an inside view to human behavior that empowers new treatments and profits. Learn how today’s trends or self control, blockchain capabilities and behavioral data put consumers in control of their well-being and medical needs.
10:20-10:40am: Rebuilding Customer Trust
Nandini Ramani, COO, Outcome Health
In the spring of 2017, Outcome Health was one of the hottest companies in America. The Chicago-based point-of-care advertising company had just received $500 million in funding led by Goldman Sachs and Google’s parent company, Alphabet, pushing the company’s valuation to north of $5 billion. Then, problems began: The Wall Street Journal reported that some of Outcome’s employees had exaggerated data with respect to select advertising campaign performance; Several investors filed a lawsuit against Outcome Health attempting to recoup their investments; The company laid off a large percentage of its employees; Several customers suspended or terminated their campaigns. Eventually, though, the problems began to settle. The investors and Outcome Health called a truce. The company was restructured and allowed to return to business. Outcome Health took significant strides with respect to reporting campaign performance, joining the Interactive Advertising Bureau and putting in place industry-leading methods of automatically reporting campaign performance to ensure that previous problems would not arise again.
The problem they face now, however is; How does the company rebuild customer trust? How does Outcome Health assure its existing customers and potential new customers that the issues of the past will remain in the past? Nandini Ramani, COO, and the rest of the Outcome Health team are up to that challenge. Ramani, who was formerly the Vice President of Engineering at Twitter (the most senior female role at the company) and prior to that led the $320 million Java business unit for Oracle, is currently helping Outcome address these issues head on.
10:40-11:00 am: Global Data Privacy Regulations (GDPR): Know Your Customers Before It’s Too Late
Tim Hayden, President & Co-Managing Partner, Brain+Trust Partners
The landscape of social and digital media largely promised that brands would be tuned in to our wants and needs and brands would then deliver customized experiences. And yet the model has failed, largely because we fell into the trap of taking the already broken advertising practices and applying them to these new platforms. We all want personalized experiences, but we don’t want brands to overstep their bounds. How do we square this? Artificial intelligence and mobility have already reshaped the many ways in which people search, discover and purchase goods and services. The additional challenges of GDPR regulations and data privacy rules being re-shaped by social media, ad networks and public policies will require brands to change course in marketing and business. The power to reclaim this opportunity lies directly in front of us. It is a critical need to truly know your customers today, so let’s discuss the solutions that lie in data unification, audience intelligence and personalization in order to scale your business over the coming 18 months.
11:00-11:30 am: TBA
11:30-12:00 pm: The CARIN Alliance – Advancing consumer-directed exchange
Ryan Howells, Principal, Leavitt Partners and the CARIN Alliance; Kristen Valdes, CEO, b.Well
Are you looking for a new approach to engaging consumers? Are you interested in learning more about Apple’s recent announcement to bring health records to your iPhone? Would you like to hear more about the Administration’s recent focus on interoperability including the ‘My HealthEData’ and Medicare Blue Button 2.0 initiatives? Then come learn how the CARIN Allianceand two of its member organizations, Apple and b.Well, are making progress in promoting better electronic access to a consumer’s clinical and payment information via third party applications. The CARIN Alliance is a non-partisan, multi-sector alliance co-founded by David Blumenthal, David Brailer, Aneesh Chopra, and former Secretary Mike Leavitt in 2016 to unite industry leaders in advancing consumer-directed exchange. The vision of the organization is to rapidly advance the ability for consumers and their authorized caregivers to easily get, use, and share their digital health information when, where, and how they want to achieve their goals.