Nicole McNew is Executive Director at Prime Health, a nonprofit organization focused on accelerating the adoption of digital health technologies across the continuum of care. Nicole has worked with large health systems, critical access hospitals, payors and public health organizations to promote public-private partnerships that address community health and market needs around data liquidity, care coordination, and patient engagement. Prior to joining Prime Health, Nicole co-founded Narrative Design, a marketing company focused on extending the voice to the community of health innovators and nonprofits through strategic partnerships and stakeholder engagement. She previously ran Community Health Strategies for the American Diabetes Association and led Communications and Member Engagement for the Colorado Business Group on Health. Nicole combines her background in public health, payment reform initiatives, and advocacy to scale programs that drive value across the healthcare ecosystem.